Why should I start a business?

56206868_9ea35e3694_bA lot of people advise that you start a business when you stay too long without getting a job, or you just lost your job, you need extra money, you hate your job, etc. Starting a business seems to be the next resort to people who are unsatisfied with their lives and are looking for something better.

STOPPPPPPPPPPP!!!!!!!! In fact, don’t try it.

These are very bad reasons to start a business.

Things like money, independence, are just like toppings on an ice cream.

If you start a business because of money for instance, you are on a very long thing, let me just describe how long.

You start baking business today, and in three months, you are still not making money, you move to fashion design, no money there, you move to make up and then photography.

I’m sure you know people like this. They are doing all sorts of businesses. Don’t get me wrong, there’s nothing wrong with doing more than one business, especially when you have diverse passions, and you believe in living life to the fullest. But when the reason you are in five businesses, is because you are looking for money, my sister! There is a problem.

I’ve heard some people say, “I want to start my own business because I don’t want to call anybody sir”. I just laugh, because when you run a business, all your customers become your bosses. You will have to put up with a lot of crap, and you will do it with a smile on your face.

Some people complain about the hours they work, and they imagine that if they run a business, they can work lesser hours, lounge a bit more. Take it from me, this is a big lie! Once you are a business owner, you are always working, your head will be thinking non-stop, your customers will call you at unholy hours of the day, demand for items at a very short notice, speak rudely to you, etc

So let’s get this straight, starting a business is not a short cut.

If you need a job, look for a job. Polish your CV and prepare for interviews properly.

If you hate your job, look for another job that you would like.

The only reason you should start a business is if you want to solve a problem or you find a gap in the market, and you believe that the product and service you are offering can solve that problem.

Everybody is unique and brings something new to the table. You have to find what need that God has asked you to fill, and have a genuine desire to create a change and add value to people’s lives.

When you have a desire to solve a problem, you will see that problem everywhere, your mind will always be thinking about it and you will get restless about it. Your heart will connect with that problem, and it won’t just be about the money, it would be about solving the problem.

Even when the money is not coming, when you see the value you are adding to people’s lives, and the smiles it puts on their face, that alone will be enough motivation for you.

This motivation will give you the strength to pick yourself up when you fail and try again. I have not seen any successful person who has never had challenges, lost money, or felt like giving up. It is the drive inside you that keeps you going, and this kind of drive…it’s not money that brings it.

When somebody looks into your eyes and says thank you, those words motivate you to do more for others, and as you do more, the money comes in, the fame comes, you get to live the life of your dreams, etc. Please don’t go and look for interview answer, such that when someone asks you why you are in business, you will give them a nice “obama” kind of speech.

Be true to yourself. If it means taking out time to think, to pray, meditate on God’s word, please do it. You can save yourself from lifelong confusion. Most people already have an idea of what they are passionate about, you just need time to think about it and articulate it properly.

When you find out why you want to be in business, this can guide you on the right business for you.

For instance, if you find out that you are passionate about instilling confidence in women and helping women build their self esteem, you can do this by starting a make up business, high heels shoe business, clothes business, etc

A business is a tool to change the world.

Don’t get frustrated out of business, start for the right reasons. So even though you are jobless, broke, tired of your job, and you want to start a business, please search within and find a reason you believe in 100% that will change someone’s live and even change the world.

That’s a much better way to live.

I would love to hear from you, why do you want to start a business? If you found this useful, please share with your friends, and if you have not subscribed to our weekly newsletter, please do so now.

Thank you.




  • evelyn effiong

    Reply Reply March 14, 2013

    I’m Evelyn.
    I do have an insight as to why I should start a business.
    I’m passionate about instilling confidence in women.I used to be shy,timid and never confident.But today,I rejuvenated “me” and its been exhilarating.
    I’d love to do same for the Akwa Ibom woman because she needs a huge dose of the attention.
    How do I intend to achieve this?
    Hmm…ever heard this,”looking good is good business?”
    My thoughts exactly.Women should know that they could be “simple” yet “classy”, “casual” yet “chic” and most importantly they could be sassy,classic,even sexy and yet be confident.
    Thanks Steph.you’re my hero.

  • Stephanie Obi

    Reply Reply March 20, 2013

    Lol, This is great Evelyn.

    • Stephanie Obi

      Reply Reply March 21, 2013

      Thank you dear

  • Nedee

    Reply Reply July 19, 2017

    I couldn’t have known about you anytime else but now. Truly needed to hear this.

    My name is Barinedee and the reason why I want to start a business, a jewelry business, a little bit different from what’s already in the nigerian jewelry business atmosphere, is because, like Evelyn clearly stated, I believe we can be simple and yet exude elegance.

    Most nigerian women love the dramatic jewelries, a testament of that can be seen on our instagram jewelry pages. I also believe there’s a percentage who would still want to look awesome in our nigerian crafted jewelries but without so much drama.
    I am one of such people and my reason for wanting to go into this line of business is to access those people who share similar preference.

    Thank you Steph. I also just subscribed and got those three gifts. They are awesome tips and super easy to understand and work with.

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