[CASE STUDY]: HOW TO LAUNCH A SUCCESSFUL FLASH SALE WITH ONLINE COURSES
As you know, I'm all about how you can earn an extra stream of income with online courses.
In today’s post, I decided to share with you a break down of my results, the steps I took to achieve it, and the mistakes I made so that you can avoid them.
A while ago, I decided to launch a flash sale with some of my online courses.
45 people paid for this flash sale, and in total, I made $1215 (N450,000) in eight days...and this is just one stream of income.
The most interesting part of this launch for me was that, I set it all up and went on a holiday.
I travelled to Akwa Ibom State, in Nigeria for my cousin’s wedding and I was just dancing and goofing around as credit alerts were popping up in my phone
Here is a complete breakdown of how I executed this launch.
First things First, what is a flash sale?
It’s a quick sale you can run in your business to quickly bring in some money into your business.
Why should you run a flash sale?
The first obvious reason is if you have an emergency and you want to make money quickly.
Instead of going to borrow money or sell off your gold, you can just put some online courses together and sell them off at a reduced price, for a limited time.
It works because it’s a good deal for your followers.
They know that if they don’t take the offer, they will have to pay full price for the online course once the special offer is over.
The second reason is that it gives people who cannot afford your high priced products an opportunity to buy something from you.
For instance, I just finished the launch of one of my signature courses, 7 Figure Online Business. It was priced at $420 (N200,000).
Not a lot of people can afford that, but a lot of people can easily afford a $27(N10,000) product, so it’s an easy decision for them to make.
The third reason is that it helps people to trust you faster.
There are a number of people who can afford your higher priced products, but they are not sure about how good you are.
If you offer them a low priced product, they can buy it, just to see whether the content is good.
If they are impressed, they will buy your higher priced product without blinking.
For example, I once sold had a flash sale, where I sold a mini course called “How to make eye-catching images” for $6 (N2,000).
Over 50 people paid for that product and some of them went on to purchase my higher priced product which was $315.
One of them categorically told me that the value she got from the $6 product was so much, and she could only imagine what she would gain from the $315 product.
You see what I’m saying? Lower priced product helps you to build trust.
Not everybody needs to buy a lower priced product to gain trust in you, but some people do, so you launch a flash sale every once in a while to attract them.
What do you need to launch a flash sale
1. A bouquet of mini courses.
I took out of the modules of one of my signature courses, and packaged it as a course.
I called it 1000Plus.
The value was $119 (N44,030)
I then included one of my mini courses that I created a while back, and added it to the bundle.
This mini course is worth $97 (N35,890).
I then included the recording of one of my live events, and added it to the bundle.
I sold tickets to the live event for $81 (N30,000).
The total value of the bundle was $297 but I decided to sell it as $27.
Do you see why it’s a no brainer?
Basically, what I have realized is this,
“Every training product is an asset that I can resell over and over and over again.”
When I create online courses, I know that I can resell them over and over again, and I can even increase the price later if I want, or I can add them as a bonus to another product, which will increase the value of the product.
Even when I host live training event, I record the trainings so that I can repurpose the content.
2. Sales Page
A sales page is basically a page that contains all the details of your flash sale.
You can’t possibly speak to ALL the people who are interested in buying your online course.
Your sales page should contain all the information they need, they benefits of buying the bundle, how to pay and how the bundle will be delivered.
3. Count Down Timers
Countdown timers are very visual, and they show people that your flash sale is coming to an end soon.
I have a countdown timer on my sale page, and I also have a countdown timer on my emails.
For my sales pages, I use OptimisePress, the timers come with the software.
For my emails, I use Motion Mail App.
You also need some form of graphics to show people the deal.
Like I said, people are very visual.
For my images, I use Canva.
It’s a free tool I use to design my images online.
You can share this image along side some other images on Social Media, to raise awareness for your special offer.
I also highly recommend that you do some live streams where you share valuable content. End your session by asking people to sign up for the flash sale
You need a sequence of emails to tell people that you have a flash sale available and the date it expires.
I send these mails repeatedly, and it might seem scary to send too many emails.
Here’s the truth, not everybody will see all those emails.
Some people will just skip it, and will be alarmed when they realize that the sales is over.
People ALWAYS say to me, “Stephanie, I didn’t see the emails”.
As you send these emails, bear in mind that you are doing your email subscribers a favour.
You are telling them about this new, hot, amazing offer you have, you are not trying to be too salesy.
If they take the offer, they are the ones benefiting.
If they don’t take the offer, they may have to pay full price for it, and end up spending more money.
Nobody wants to spend more money for something they can get for less…absolutely nobody.
Write all your emails at once, schedule your emails up and go to play.
Like I did, I travelled to a wedding.
The only mistake I made was that I ended my flash sale on a public holiday, and there were so many people who sent us emails that they could not pay because they had problems with their banks.
We got so many emails asking for an extension, but I like to stay away from this.
Deadlines are deadlines.
Just imagine if I ended my flash sale on a normal day when all the banks were working properly, I would have doubled my sales.
I also made $1,215 without any Facebook Ads.
If I had run some Facebook Ads, retargeting the people who visited my sales page, I would have gotten more sales too, but I just wanted to see what my results would be if I did not use Facebook Ads because I wanted to know how much I could earn without them.
Next time I do a flash sale, I’ll run some ads and I’ll do a blogpost about my results.
It’s a wrap.
I launched my flash sales with online courses successfully, and so can you.
The thing with online courses is that, once you get a hang of how to create and launch them…there is SO MUCH that you can do, and so much more money you can make.
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P.S. CLIENT SUCCESS STORIES
I Honestly Could Not Believe It
When the first student paid, I honestly could not believe it. I thought "Wow! Someone actually paid for my course!". That feeling got better as I received more payment alerts.
Stephanie is a great teacher and I am happy I learnt how to launch online courses from her.
I have learnt more than just how to launch a course, I have learnt how to connect with people on social media and this has helped me to make very valuable connections.
Basirat Razaq-Shuaib - Track Your Profit Course
I Did not Know Where to Start From,
Today, I have an online course and students
I knew I wanted to help people get jobs but I did not know where to start from.
Course Launched Delivered helped me to believe more in myself more than ever before and constantly pushes me to be better.
I developed my course in the program and the first time I launched it, more than twenty people signed up for it.
Funmi Kehinde - LinkedIn Profile Makeover Course